Information overload has reached epidemic proportions in most organisations. The result is that your already overburdened employees, colleagues and leaders are likely not absorbing the important information you are offering them.  And as a population, we’ve been conditioned to expect a new communication cadence with a focus on shorter and more visually supported messaging. That’s why, increasingly, those who want to get their points across in business writing today must take a page from the most popular platforms and adopt variations on evolving social media sensibilities.