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“Pop-ups”: A Promising Model for Development

| Julie Giulioni | 8 Comments Share on Twitter  Share on LinkedIn  Share on Facebook  Share with Email

Have you noticed the recent trend toward “pop-up” establishments? Over the holidays, I shopped in pop-up stores and ate in pop-up restaurants, and so did many other people. It’s a phenomenon in which retailers, chefs or other entrepreneurs temporarily take over a space to operate their businesses. They’re only there for one night or perhaps a whole season, and then they move on. Pop-ups are an ideal way to take advantage of a market or customer base and to seize a promising prospect quickly. Pop-ups are nimble — able to adjust and respond to changing conditions. They don’t rely upon …

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